Social Media Sensing for Agility, Competitive Advantage and Competitive Strategy

Social Media Strategy Must Now Go
Beyond Tips and Tricks

Executives need to understand why and how Social Media Listening (voice of the customer) can become Social Media Sensing. Knowledge of these capabilities and methods can change the competitive advantage and the agility of their organizations. read more

Audience

This book is designed for people who make organizational, strategic and investment decisions. You do not need to understand the details of social media tools and methods. Typically these are VPs, CEO, CFO, and General managers at firms who have several product lines, and complex needs in competitive environments.

How the structure and usage of social media by consumers allows a new paradigm for strategy
How social media listening becomes Social Media Sensing when linked to strategic objectives
How Social Media Sensing reduces cycle time to enable agility
Key questions to ask internally that link your current situation to competitive possibilities using social media
How process deficiencies can be alleviated with new forms of intelligence gathering

Social Media Sensing

Social Media Strategy Must Now Go Beyond Tips and Tricks

Audience

Key Takeaways

Social Media Strategy Must Now Go
Beyond Tips and Tricks