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Social Media Sensing eBook Announcement

eBook Testimonials from Readers

“This book should be required reading for all CEO’s. Social Media Sensing spares the reader from all the hype surrounding social media and gives executives the facts they need to know in order to effectively leverage social media for tangible results”



Marian Sabety, CEO of Wyndstorm Corporation
wyndstorm
"the ebook Social Media Sensing is excellent, I want my research team to read and use this to prepare to meet new corporate objectives in using social media.

Its perfect companion to our own book "The ARF Listening Playbook". The Arf Listening Playbook Book


Joel Rubinson, Chief Research Officer
The Advertising Research Foundation, New York
"Social Media Sensing stands out from all other eBooks on social media.  It shares the why before the how, giving executives a clear understanding of the ways social media can affect and grow their organization..."

Maria Pergolino, Director of Marketing
marketo
"Listening and the processes that support it are no longer a matter of if or when, but instead a critical path to learning, adapting, sharpening out competitive edge, and in the process, earning relevance and establishing significance in our markets."

Brian Solis, Author of Engage
BrianSolis.com
In Social Media Sensing, Mr. Rigatuso provides a comprehensive view of the new and rapidly changing social media landscape. By applying traditional management frameworks, he makes sense out of the emerging types of online social interaction and user generated content. The explosion of social media is a game-changing event and Mr. Rigatuso helps companies understand the pitfalls and opportunities as they navigate this new world.


Eric Zankman, Social Media Analytics Consultant
Zankman Solutions


I am lauching an eBook on Social Media Sensing, our term for strategic use of analytic results that builds competitive advantage for your firm. This eBook is 43-page PDF file, and contains some important breakthrough results. The excerpt below will give you a taste for the content and one strategic framework, which we believe will replace the current leader, which is Michael Porter’s famous “Five Forces” from 1979, (Wiki) originating from Harvard Business School. Our influences for this eBook in particular are from UC Berkeley, Haas School of business, where the school is graced with such notable scholars and authors such as David Teece (Dynamic Capabilities), the inspiration for this work, and Henry Chesbrough (author of recently popular book “Open Innovation”), and another Nobel Prize in Economics in 2009.

    The benefits to you, the reader, are as follows:

  1. To see how Social Media Listening becomes Social Media Sensing when linked to strategic objectives
  2. To see how cycle time reduction makes for more agility for corporations seeking competitive advantage
  3. To see how the structure and usage of social media by consumers allows a new paradigm for strategy
  4. To see how network effects from platform development encourage external social networks to participate in your ecosystem
  5. To understand how key new frameworks apply to your corporation
  6. To hear and understand key questions that link your current situation to competitive possibilities using social media
  7. To see how strategy can shape markets; not just market realities shaping your strategy
  8. To see how process deficiencies can be alleviated with new forms of market research and competitive intelligence
  9. To see how opportunity questions should be evaluated separately from level of investment decisions