[sfs-testimonials]
Social Media Sensing eBook Announcement
eBook Testimonials from Readers
I am lauching an eBook on Social Media Sensing, our term for strategic use of analytic results that builds competitive advantage for your firm. This eBook is 43-page PDF file, and contains some important breakthrough results. The excerpt below will give you a taste for the content and one strategic framework, which we believe will replace the current leader, which is Michael Porter’s famous “Five Forces” from 1979, (Wiki) originating from Harvard Business School. Our influences for this eBook in particular are from UC Berkeley, Haas School of business, where the school is graced with such notable scholars and authors such as David Teece (Dynamic Capabilities), the inspiration for this work, and Henry Chesbrough (author of recently popular book “Open Innovation”), and another Nobel Prize in Economics in 2009.
- The benefits to you, the reader, are as follows:
- To see how Social Media Listening becomes Social Media Sensing when linked to strategic objectives
- To see how cycle time reduction makes for more agility for corporations seeking competitive advantage
- To see how the structure and usage of social media by consumers allows a new paradigm for strategy
- To see how network effects from platform development encourage external social networks to participate in your ecosystem
- To understand how key new frameworks apply to your corporation
- To hear and understand key questions that link your current situation to competitive possibilities using social media
- To see how strategy can shape markets; not just market realities shaping your strategy
- To see how process deficiencies can be alleviated with new forms of market research and competitive intelligence
- To see how opportunity questions should be evaluated separately from level of investment decisions